Answers
to Frequently Asked Questions when considering an investment
in the Bruster’s Real Ice Cream Family…
What kind of experience do I need to become
a Bruster’s Franchisee?
We take great pride in the qualities and character of our
franchisees. Experience in management/ownership, foodservice,
retail, marketing or other related areas are indeed helpful,
but not absolutely necessary. Some of our most profitable
franchisees got started on dedication, enthusiasm and a true
love of ice cream.
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What are the minimum financial requirements?
The liquidity requirements for our locations vary based on the model selected.
An in-line lease requires the investor to be liquid for at least $50,000
A free standing model requires the investor to be liquid for $200,000
Liquidity is defined as cash, stocks and bonds you are able to liquidate and equity in real estate you have able and are willing to use.
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What is the average total
investment?
In-line: approximately $165,000
Free standing: base cost of entry $350,000 plus land and site work
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What is the franchise fee?
The Bruster’s franchise is offered at $30,000. If you choose to add our co-branding partner Nathan’s Famous hot dogs the franchise fee is $27,500.
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Does Bruster’s require
Franchise owners to be operators?
No. We look to attract the best franchisees for the system,
our customers and our communities. However, owners do not
need to run the day-to-day operations and may choose to hire
qualified general managers to fill that role.
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What are the typical steps
toward owning a Bruster’s store?
Detailed steps to becoming a Bruster’s Franchisee are
provided to qualified applicants. Basic steps include:
- Pre-qualification via completed Pre-qualification form
- “Taste of Bruster’s” Orientation in Atlanta
or Pittsburgh
- FDD (Franchise Disclosure Document) Review and
Q&A
- Signed Franchise Agreement
- Site Review and Approval
- Site Construction
- Finalize Building
- Management/Staff Training
- Grand Opening!
- Ongoing Support
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What type of training and
support does Bruster’s provide?
Bruster's provides comprehensive training to prepare you to
successfully operate and manage your business. Training is
conducted in both classroom and in-store settings to balance
your learning. Additional coaching is made available during
your grand opening!
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What type of ongoing support
is provided by Bruster’s?
As part of our organization, you benefit from our experienced
staff of professionals in the areas of real estate, project
management, operations, finance and marketing.
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Does Bruster’s provide
assistance with site selection?
Yes. Once your agreement is finalized, our Director of Real
Estate provides you with all of the site requirements to assist
you in the selection and approval of your Bruster’s location.
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How long does the entire
process take?
From signing to grand opening, the average new store development
period ranges from 5 to 10 months depending on the development
option chosen. This time will depend on your decision-making
process and the cooperation of various external partners.
Our goal is to have you up and running as quickly as possible.
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Does Bruster’s offer Financing?
No. We do not offer financing; however, we do provide helpful
tools that will assist you in your business plan preparation
to secure financing.
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Does Bruster’s assist
with Development Areas or Development Agreements?
Bruster’s does not offer development agreements to new franchisees. We prefer to have our franchisee open one location and get comfortable with their business and the system. If they are strong operators and want to grow with us then we can discuss the development of additional locations. The only things that will limit your expansion at that point is territory availability in your area and the capital requirements to develop them.
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How do I
learn more?
We encourage you to join us for the next "Taste of Bruster's" informative seminar, hosted by the founder of Bruster's, Bruce Reed. Seminar schedule.
Prior to attendance, all candidates must submit a pre-qualification form. You can
download the PDF here. You can also submit a request to be contacted
by a member of our Franchise Development Department by using
the Info Request Form. You will be contacted within a week
of your request to learn about our next steps!
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